Every Service Has a Story

Last year, Apple TV's Omnivore series highlighted the origins of food: where ingredients come from, the journeys they take, and how much invisible work is hidden behind the dish that finally reaches our plate. The series sparked my own curiosity and made me reflect more deeply on where everything we eat really comes from. At the same time, it made me wonder: why don't we just as often reflect on the origins of the services we use?

We could be just as proud of our services. Behind them lie countless hours of work, successes, failures, moments of enthusiasm, despair, and learning.

Food we can taste, smell, touch, and hear. It engages all our senses. Services are different: most often odorless, tasteless, and silent. They simply exist. We walk into a bank, book a cleaning, or stream a movie, and services seem to just happen around us. Or sometimes, they don't.

This is why the origins of services so easily remain in the shadows. We rarely pause to ask: where does this service actually come from? Who was involved in designing it? What successes and failures were experienced before it ever saw the light of day?

Yet behind every service there is always a story. Someone designed the processes, built the systems, tested how they worked, and reshaped them based on customer feedback.

When the story remains hidden, a service easily feels like an invisible commodity. We notice only whether it works or not, whether it meets expectations or falls short. But when the story is told, it can create trust and meaning, and even help us understand why a service is not perfect yet, or what potential still lies ahead. Just like with food: when we know where it comes from, it often tastes better.

So why not tell the stories of our services as proudly as we share the origins of food? When the origins are made visible, a service gains a face, and the customer forms a connection that makes it meaningful.

Because in the end, every service has a story.