It has been a while since I last wrote.

The past months have been full. Work has taken most of the space, learning new things, helping service organizations and building new concepts for Clorient. Content creating quietly moved to the back.

At the same time, I realized I needed a counterweight, a space to make sense of ideas and observations. That is where the idea of a personal notebook and a new direction for this blog came from.

The intention is not to create content for the sake of it, but from a place of what feels meaningful, what resonates, and what feels worth sharing.

Why this, why now

I felt this was the right moment to share thoughts that have been building over the past few years, and thoughts that emerge from creating and experiencing new things. More and more of us work as entrepreneurs or in an entrepreneurial way, now or in the future, and I want to share ideas that I have found useful or that might help others.

I have always liked the concept of experimenting. Some experiments work, some less so. Related to this, I once declared I would write more in Finnish. But after sitting with it for a long time, I noticed that most of my most read articles were in English. Creating content in English simply allows me to reach and help more people.

What Project 2029 is

We live in a time of constant acceleration. Everything is optimized, measured, and moving faster than before. Meanwhile, some of the most important questions go unasked.

Project 2029 is a response to that. A space to experiment, reflect and create. A personal notebook of quiet observations on work, on building, on life. Many of these thoughts grow from my work with services and organizations, but the questions often reach further than that.

This is not about having answers. It is about paying attention.

Authenticity over polish. Depth over speed. Quality over volume.

Project 2029

Learn more

The idea behind the name

In work life we have countless projects with tight deadlines, budgets and responsibilities. This project is different. Its purpose is to encourage trying things I have not tried before, things that spark genuine passion, and to step into uncomfortable territory. No strict timelines, no budget, no obligations. Just an anchored year to look back from and see everything you got to experience and learn. If you have a dream or a passion for something, I want to encourage you to go with it.

A few practical notes

Writing related to service thinking will be moving to a new home, a site I am building for Clorient, launching in the coming weeks. This space will stay personal.

In an era where AI has caused content to multiply endlessly, the volume of information keeps growing while the quality of genuine, lived experience gets buried beneath it. That is exactly why I want to create content differently.

If this resonates, join the journey. And if the content stops serving you, you can unsubscribe from the newsletter at any time.

The journey is open.